The first type of appeal that comes to mind when thinking about my space, a wine store, is the logical appeal of the space. One thing that seems very logical is how the wine store is set up. The wines are on the back wall in a specific order. The begin with champagne, then progress to white wines, rose wines, red wines, and finally ending with desert wines. In the specific classification of the wine the different bottles increase in intensity of taste. This is a logical appeal because the intensity of the wine can be proven with evidence and fact. This also appeals to customers because it is an organized process that allows them to shop for wine easily.
The second type of appeal that I found at my space is a ethical appeal. Since the store sells mainly alcohol customers must be over twenty-one. This can be an ethical appeal when it comes to under age customers trying to frequent this space. A second way that the store can be an ethical appeal is that is reveals aspects about the owners. The way that they present the stores reveals something about themselves as people and not the owners of the store. The walls are decorated in large portraits of European towns that are vibrantly colored. This shows that the owners love to travel and it give an effervescent and energetic feel to the store. The fact that the owners own a wine store also gives prospective into their lives.
The third and last appeal that I found at the wine store is emotional appeals. The store appeals emotional to customers by presenting itself in an upscale social manner. To the left of the entrance there is a wine bar that allows people to interact with the employees and other customers. The customers can either taste small portions of wine or purchase a whole glass. This appeals to customers’ emotions because it allows them to unwind and enjoy a relaxed environment. There is also another area that has comfortable couches, which also aid to the at ease environment the owners have created.
I like your analysis! You structured it all well, and made some good points. I think it's interesting that wine is often associated with sauve Europe, making it more than an alcoholic drink, you know? It's cool how places make that argument with European paintings.
ReplyDeleteCasey-
ReplyDeleteI think this will be a very good topic for your argument. If you could find something interesting that this wine store doesn't sell (i.e., cheap wine) then you can probably develop an idea like that more also. I also think that you have a lot to develop about the wine bar. If the wine bar is the main attraction to the store then that makes a strong statement, just as much as if the wine bar is just a part of the store. Good luck and I look forward to reading your paper.
Tripp
Very nicely put together i like the appeals you found. I think it would be good in your paper if you elaborated on the emotional appeals to their customers with there customer employee interaction. Seems like you have gotten off to a great start with your anaylysis
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